MAMAJOY BREASTFEEDING SUITE
A Healthcare Innovation that Promotes Good Nutrition and Healthy Lives for Children
Mamajoy Breastfeeding Suite
Mamajoy is Nigeria’s first breastfeeding-focused innovation that promote exclusive breastfeeding for babies 0-6 months. We are dedicated to transforming the culture of breastfeeding, making it more optimistic, realistic, accommodating, and inviting to all mothers.
Founded and led by the current United Nations Scaling Up Nutrition Champion For Nigeria, Mamajoy believes that breastfeeding is a personal choice, that there are as many philosophies and styles of breastfeeding as there are breastfeeding women, and that women who choose to breastfeed should be able to do so whenever, wherever they and their babies feel most comfortable.
Our Approach
The Problem
World Development Indicators (2016) showed that the number of undernourished people in Nigeria is 11.9 million, and the prevalence of undernourishment is 7.3%. This implies that poor nutrition is still a major problem that can hinder the achievement of the Sustainable Development Goals in Nigeria.
Unfortunately in Nigeria, breastfeeding in public places is a taboo, and greatly frowned upon, forcing mothers to breastfeed when outside their homes in very unsanitary places like the toilet or car.
Breast milk provides the ideal nutrition for infants, and contains vitamins, protein, and fat — everything a baby needs to grow. It also contains antibodies that help your baby fight off viruses and bacteria. Breastfeeding lowers the baby’s risk of having asthma or allergies, ear infections, respiratory illnesses, and tend to have fewer trips to the doctor.
- More than 5 million newborns in Nigeria are deprived of essential nutrients and antibodies that protect them from disease and death as they are not being exclusively breastfed.
- Approximately 7 million children are born in Nigeria every year and, according to the 2014 NDHS, only 25% are exclusively breastfed from 0-6 months of age.
Our Solution
Mamajoy Breastfeeding Suite is the leading expert in lactation spaces, integrating the biological, physical, and emotional needs of nursing mothers into the breastfeeding suites. We aim to transform the culture of breastfeeding, making it more optimistic, accommodating, and inviting to all mothers in Nigeria. The suite consists of leather chairs, air conditioner, dressing table, electrical outlets for breast pumps, baby stroller holder, and a secured door.
— Where Can Mamajoy Be Placed?
The Mamajoy breastfeeding suite is designed to fit in any public place. Whether you are a nursing mother at work, in sunday service at church, or traveling through Murtala Mohammed Airport in Lagos, mothers may enjoy a relaxing space to pump or breastfeed anytime.
— Join the Revolution
We believe that it is a good thing for mothers to be on the go, but that they shouldn’t have to use a breast pump in a bathroom, car, storage area, or other undesirable location. Breastfeeding is a beautiful, healthful, natural function of motherhood that no mother should be denied based on culture, social, or economic circumstances.
All mothers deserve a private, clean, and comfortable place to use a breast pump or breastfeed—anywhere, anytime.
THE SUITE
PARTNER WITH US
Through our Corporate Partnership, Mamajoy's suite offers "billboards with a purpose" on the outside and provide direct intimate brand communication on the inside. The physical breastfeeding suite present in public places, offers direct connection with costumers whether they are at work, travelling, shopping, or in church.
Brand your company with a purpose, and join us in the fight against malnutrition in Nigeria.
WHAT MOTHERS ARE SAYING
Mrs. Shola Martins
Whenever I am in church I normally breastfeed my baby in the car or toilet, but now I am happy there is a clean and convenient place for me to feed my child.
Mrs. Carol Ajayi
Thank you to the innovators of Mamajoy. It is really a source of joy and a gift to me as a first time mother practicing exclusive breastfeeding for my baby.
Dr. Ann Brown
Mamajoy is truly an innovation to encourage exclusive breastfeeding in Nigeria. It will definitely scale up nutrition for children,